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Basel 2017

Following the DARE TO BE DIFFERENT slogan, for its Basel collection Alfex takes inspiration by the simplest yet appealing and mysterious element that surrounds us: Nature.  

During her creative process, the designer’s mind is fruitfully stuck on the words of the American interior designer Van Day Truex: “In design, Mother Nature is our best teacher”. And Alfex learns from nature the masterly use of tiny details that enable a watch to be unique.

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