Collections

Tiger, cow, snake and leopard print pattern on the dial: you will go wild for this IKON collection. Simply perfect for the animal style's fans.

 

Bangle watches are more than timepieces: they are proper pieces of jewelry.

With their eyecatching design and their trendy materials, they will conquer even the most fashion addicted woman.

Victorian, Chester, Pompeii, Joséphine, Palladian and Arcadia: Most likely for some this is but a vague memory of art class at high school.
But back to the present, these are the names of the Basel collection, entirely inspired by the neoclassical period and its geometrical shapes aiming at purity.
In order to describe her creative process, our designer quotes the American designer Charles Ormond Eames: “The details are not the details, they make the design”.

Following the DARE TO BE DIFFERENT slogan, for its Basel collection Alfex takes inspiration by the simplest yet appealing and mysterious element that surrounds us: Nature.  

During her creative process, the designer’s mind is fruitfully stuck on the words of the American interior designer Van Day Truex: “In design, Mother Nature is our best teacher”. And Alfex learns from nature the masterly use of tiny details that enable a watch to be unique.

The chrono  is perfect for daring, strong and independent women. It has a unisex look which is lovely refined by a white leather strap: imitation lizard or imitation croco.

Extraordinary design, functionality and reliability are the core features of our chronos. 

A watch that suits every occasion, from working tasks to free time pleasure and stylish galas.

 

 

Two words can describe this collection: timeless harmony.

Every watch of this collection has a classical and enduring style.

A precious collection that reflects beauty, grace and elegance thanks to the most loved gemstone in the world: the diamond.

After the great success of the watches launched at Baselworld 2017 and of the special edition Summer watch, which were inspired by the Nature, Alfex is now presenting its Fall/Winter collection 2017.
 
As stated by the British critic and writer Leigh Hunt “Colors are the smile of nature” and Alfex perfectly agrees with this quote by launching new models which perfectly embody its slogan DARE TO BE DIFFERENT!
 

The cool, young ALFEX silicone watch with LED light technology. A Swiss made watch at an entry level price point!

Discover the broad color palette of IKON watches, timepieces with a unisex design...

The cool, young ALFEX silicone watch with LED light technology. A Swiss made watch at an entry level price point!

Discover the broad color palette of IKON watches, timepieces with a unisex design...

The perfect mix between the colorful silicone IKON watch and modern technology. We are an innovative company and new technologies are just another opportunity, if well combined with traditional Swiss made watchmaking.

Design, care for details, high quality and reliability are the central values of this collection. Dedicated to men that like classical, but innovative watches.

Design, care for details, high quality and reliability are the central values of this collection. Dedicated to men that like classical, but innovative watches.

The mechanical watch is the bright star of our product range, where the Swissness reaches its top.

You can choose between the automatic and the hand-winding watch.

 

Which are the most favourite watches among our online products? Have a look and select your next timepiece...

The Moonlight, Stardust, Crystalline and Alchemy models of IKON create the Shining within the IKON range. Classy black and white, mixed with sparkling stones or glitters, for a brilliant timepiece!

During this changing times technology and tradition are interwined...and our  first Swiss made smart watch comes up with the winning formula of combining traditional Swiss made watchmaking with modern technology.

Every month a new deal! Discover the watches we selected for you for Valentine's Day. 

Together with the watch, you will receive a nice gift!

Attention to detail and beautiful decorative elements are the highlights of this collection.

All watches are created with anti allergic materials, high quality components and a big amount of passion and creativity.