For more than 65 years, Alfex, the independent watch company based in the Canton of Ticino (South of Switzerland) has been driven and inspired by design and Swiss standards of quality.
These values are fundamental for the brand and through the accurate research and development of its products, Alfex embodies its slogan DARE TO BE DIFFERENT!
We DARE TO BE DIFFERENT as we offer design and love for details more than fashion and mass production, creativity instead of conformity.
Alfex watches are Swiss made, classical but innovative, and they are produced with high quality components.
Following the DARE TO BE DIFFERENT slogan, for its Basel collection Alfex takes inspiration by the simplest yet appealing and mysterious element that surrounds us: the nature.
During her creative process, the designer’s mind is fruitfully stuck on the words of the American interior designer Van Day Truex: “In design, Mother Nature is our best teacher”. And Alfex learns from nature the masterly use of tiny details that enable a watch to be unique.
ELECTRA - ref. 5744
Electra, in the Greek mythology, was a water nymph, a female young and beautiful deity associated to a river or a spring. Water was her world and she animated it with her dances and songs.
The Alfex lady watch ref. 5744 reminds us of Electra’s world: the circles on the dial seem the hypnotizing concentric circles that the drops of rain create on a pool of water. And the patterned dial is the same body of water getting quiet after the storm.
Six versions are available, all equipped with sapphire crystal, Swiss movement and antiallergic case and bracelet: with stainless steel case and pink leather strap, with stainless steel case and meshband or with ip gold case and meshband. Two dials are available: with ornamental circles and with a soft square pattern.
GAIA - ref. 5772
Gaia was the primal Mother Earth goddess and the personification of the Earth. She was worshipped in caves and represented as a beautiful and voluptuous woman, half-buried in the earth.
The Alfex lady watch ref. 5772 brings us back to this myth. The bezel is enriched by a precious natural mineral, the white or blue turquoise, which was one of the first gems to be mined or it is made brilliant by five sparkling crystals.
Four versions are available, all with sapphire crystal and Swiss movement: equipped with an antiallergic stainless steel case and bangle or with ip rosegold case and bangle. The bezel is either in white turquoise or in blue turquoise.
But what makes this watch even more interesting is the exchangeable bezel. In addition to the steel or the ip rosegold ring with white turquoise and the steel or the ip rosegold ring with blue turquoise, four bezels are available: steel or ip rosegold with light color simili stones (transparent, yellow, pink and light blue) and steel or ip rosegold with dark color simili stones (black, purple and light blue). Every day a new watch!
ARGOS - ref. 5713
Argos, in the Greek mythology, was a hundred-eyed giant. It was very powerful because some of his eyes always remained open while the others slept.
The Alfex man watch ref. 5713 can be associated to one of the simple and yet perfect shape in the nature, the element that enables people to see the beauty that surrounds them: the eye. And observing this watch, not only you are captured by the clean design of the dial and the contrasting dial ring, but also by the tiny details.
Eight versions are available: six with antiallergic stainless steel case and bracelet, silver or black dial with a contrasting dial ring and hands with superluminova; two with black silicon strap and white dial. The hour hands have the peculiarity of being red or blue with superluminova. The watches are equipped with a Swiss movement and a sapphire crystal.
SIRIUS - ref. 5770
Sirius was the god of the Dog-Star, the brightest star in the night sky. This brilliant celestial body can be seen from almost everywhere on Earth.
The Alfex man watch ref. 5770 reminds us of the solar system, with the two small counters similar to planets in motion and with the small colored details on the counters themselves, looking like the orbits drawn by the planets. The details are orange, the color of the Sun’s energy or blue, the color of the ice giant planets such as Neptune.
Five versions are available, all with antiallergic stainless steel case and black silicone strap: with black dial; with black or white dial and blue details on the small counters; with black or white dial and orange details on the small counters. The watch is equipped with a sapphire crystal and a Swiss movement.
For further information and high-resolution images please contact:
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