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ALFEX DESIGN COLLECTION: COLORS ARE THE SMILE OF NATURE

ALFEX DESIGN COLLECTION: COLORS ARE THE SMILE OF NATURE

After the great success of the watches launched at Baselworld 2017 and of the special edition Summer watch, which were inspired by the Nature, Alfex is now presenting its Fall/Winter collection 2017.
 
As stated by the British critic and writer Leigh Hunt “Colors are the smile of nature” and Alfex perfectly agrees with this quote by launching new models which perfectly embody its slogan DARE TO BE DIFFERENT!
 
We DARE TO BE DIFFERENT as we offer design and love for details more than fashion and mass production, creativity instead of conformity.
Alfex watches are Swiss made, classical but innovative, and they have been produced with high quality components for more than 65 years.

THALIA - ref. 5725

Thalia, in the Greek mythology, was the muse of geometry, one of the nine goddesses who symbolized the arts and sciences. Still today, a muse is a person who serves as an artist's inspiration.

The Alfex lady watch ref. 5725 reminds us of Thalia’s world: the case is gently squared and on the dial there is a nice decoration composed by dots aligned in a semicircle.

Two versions are available, all equipped with Swiss movement and antiallergic case and meshband: with stainless steel case and meshband and off-white dial with grey dots; with ip gold case and meshband and off-white dial with gold dots.

ATHENA - ref. 5741

Athena was the goddess of  weaving. The mythology tells that she was even involved in a weaving contest with Arakhne who was transformed by the goddess into a spider. 

The Alfex lady watch ref. 5741 brings us back to this myth. The oblique lines on the dial are similar to threads on a loom, ready to weave an elegant cloth.

Two versions are available, all with sapphire crystal, Swiss movement and antiallergic stainless steel case and meshband: one with silver dial with four simili stones and another with black dial with four simili stones. A further unexpected detail that makes the difference is the colored crown.

PHOEBE - ref. 5743

Phoebe, in the Greek mythology, was one of the Titans and she was associated with the Moon. Her name means “radiant, shining”.

Like the moon is universally a  feminine symbol, the Alfex lady watch ref. 5743 is a very feminine timepiece, with a sparkling case and brilliant colored leather straps that well represent all the lunar phases. The glittery champagne leather strap illuminates brightly like a full moon, the glittery peach leather strap reminds us of the falling moon and the metallic blue leather strap well represents the mystery of the darkness at the new moon.

Six versions are available all with antiallergic stainless steel case with 56 simili stones, Swiss movement, sapphire crystal and brilliant champagne leather strap or glittery peach leather strap or metallic blue leather strap. Dials are silver, either with a dots pattern or a soft decoration and ten simili stones. A further appealing detail is the colored  crown.

 ARIANNA - ref. 5745

Arianna was the princess of Crete and she was associated with mazes and labyrinths because she helped his beloved, Theseus, to escape from the maze dwelt by the Minotaur, a monster: she gave Theseus a ball of thread, allowing him to retrace his path.

The Alfex lady watch ref. 5745 reminds us of a maze. The dial has an ornamental pattern where the lines intersect each other creating an hypnotizing decoration or the dial itself is nicely subdivided into colored sectors.

Six versions are available, all equipped with a sapphire crystal and a Swiss movement. Three versions have an ip rose gold case, black dial with pattern and a glittery peach or black leather strap or silver dial with simili stones and peach detail and glittery peach strap. Two versions have steel case, metallic blue leather strap and black or silver dial with simili stones and blue ornamental section. One version has a steel case, glittery champagne leather strap and silver dial with simili stones and champagne detail.

 HECTOR - ref. 5704

Hector was a prince and the greatest fighter for Troy in the Trojan war. He was venerated for his courage and nobility and his name means “anchor, steadfast”.

Like Hector, the Alfex man watch ref. 5704 is a reliable ally. It boasts the most valuable type of crystal, the sapphire one and it has a screw caseback, which helps to increase its waterproofness.

Eight versions are available, all equipped a Swiss movement and antiallergic components. Four versions are with stainless steel case and bracelet and silver/black dial or black dial with blue or orange detail; four versions are with stainless case and black leather strap and silver/black dial or black dial with blue or orange detail. Not to forget: all Alfex leather straps are conforming to the Swiss Animal Protection.

DIOMEDES - ref. 5727

Diomedes was the greatest Greek hero who fought against the Trojans and is regarded as the perfect embodiment of traditional heroic values. His name means “God-like cunning” and well represents this ingenious man.

Like Diomedes, the Alfex man watch ref. 5727 boasts the most perfect and clean design a timepiece may have. The cleanness of the dial is the virtue of the watch.

Two versions are available, all equipped with a Swiss movement, antiallergic stainless steel case and meshband, sapphire crystal: the first one with a pure off-white mat dial and dial ring and the second one with a total black mat dial and dial ring.

ORESTES - ref. 5760

Orestes was a Greek hero who avenged the murder of his father. The same name means "he who can conquer mountains“.

Thanks to the high quality of its components, the Alfex man watch ref. 5760 reminds us of such a determined and daring character. Even the classical but innovative shape of the case expresses self-confidence.

Six versions are available, all equipped with a sapphire crystal, a Swiss movement and either a black leather strap or a steel meshband: with off-white dial and orange small second hand; with off-white dial and blue small second hand; with black dial and black small second hand.

 For further information and high-resolution images please contact:
press@alfex.ch        tel. 0041 91 6122290

  

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ALFEX DESIGN COLLECTION: IRIS, THE SUMMER SPECIAL EDITION WATCH

ALFEX DESIGN COLLECTION: IRIS, THE SUMMER SPECIAL EDITION WATCH

Following the DARE TO BE DIFFERENT slogan, for its Basel collection Alfex took inspiration by the simplest yet appealing and mysterious element that surrounds us: Nature. 
But creativity is a tradition by Alfex and we are now proposing a Summer Special Edition, where Nature is the core of the design. It is an eyecatching timepiece, dedicated to ladies who enjoy the freedom of the Summer time and care for details and Swiss quality.

Iris, in Greek mythology, was the personification of the rainbow and messenger of the gods. She travelled with the speed of wind from one end of the world to the other, and was represented as a maiden with wings on her shoulders.

 


The Alfex lady watch ref. 5723 reminds us of Iris: the multicolor silk ribbon used as strap is like a rainbow on the wrist and thanks to the soft, light material the timepiece is very airy.The pattern of the ribbon boasts natural colors and you can distinguish nice geometrical birds on it. The design of the dial is very graceful and the arabics evoke a bow or a bird’s flap, like Iris’ wings.

Three versions are available, all equipped with Swiss movement, antiallergic case and silk ribbon: with stainless steel case, blue/red ribbon and rosegold hands; with stainless steel case, turquoise/peach ribbon and rosegold hands; ip gold case, yellow/aubergine ribbon and black hands. The silk is made in Italy, specifically in Como, the Italian capital of the silk.

 

 

 

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GAIA: EVERY DAY A NEW TIMEPIECE! Watch the video and discover how ...

GAIA: EVERY DAY A NEW TIMEPIECE! Watch the video and discover how ...

If you really dare to be different ... try a different bezel!

Four basic versions are available, all with sapphire crystal and Swiss movement: equipped with an antiallergic stainless steel case and bangle or with ip rosegold case and bangle. The bezel is either in white turquoise or in blue turquoise.

But what makes this watch even more interesting is the exchangeable bezel. Four additional bezels are available: steel or ip rosegold with light color simili stones (transparent, yellow, pink and light blue) and steel or ip rosegold with dark color simili stones (black, purple and light blue). Every day a new timepiece!

Click here to watch the video about how the exchange the bezel 

 

 

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ALFEX DESIGN COLLECTION: MOTHER NATURE IS THE MOST PERFECT DESIGNER

ALFEX DESIGN COLLECTION: MOTHER NATURE IS THE MOST PERFECT DESIGNER

For more than 65 years, Alfex, the independent watch company based in the Canton of Ticino (South of Switzerland) has been driven and inspired by design and Swiss standards of quality.

These values are fundamental for the brand and through the accurate research and development of its products, Alfex embodies its slogan DARE TO BE DIFFERENT!

We DARE TO BE DIFFERENT as we offer design and love for details more than fashion and mass production, creativity instead of conformity.

Alfex watches are Swiss made, classical but innovative, and they are produced with high quality components.

Following the DARE TO BE DIFFERENT slogan, for its Basel collection Alfex takes inspiration by the simplest yet appealing and mysterious element that surrounds us: the nature.  

During her creative process, the designer’s mind is fruitfully stuck on the words of the American interior designer Van Day Truex: “In design, Mother Nature is our best teacher”. And Alfex learns from nature the masterly use of tiny details that enable a watch to be unique.

ELECTRA - ref. 5744

Electra, in the Greek mythology, was a water nymph, a female young and beautiful deity associated to a river or a spring. Water was her world and she animated it with her dances and songs.

The Alfex lady watch ref. 5744 reminds us of Electra’s world: the circles on the dial seem the hypnotizing concentric circles that the drops of rain create on a pool of water. And the patterned dial is the same body of water getting quiet after the storm.  

Six versions are available, all equipped with sapphire crystal, Swiss movement and antiallergic case and bracelet: with stainless steel case and pink leather strap, with stainless steel case and meshband or with ip gold case and meshband. Two dials are available: with ornamental circles and with a soft square pattern.

GAIA - ref. 5772

Gaia was the primal Mother Earth goddess and the personification of the Earth. She was worshipped in caves and represented as a beautiful and voluptuous woman, half-buried in the earth.

The Alfex lady watch ref. 5772 brings us back to this myth. The bezel is enriched by a precious natural mineral, the white or blue turquoise, which was one of the first gems to be mined or it is made brilliant by five sparkling crystals. 

Four versions are available, all with sapphire crystal and Swiss movement: equipped with an antiallergic stainless steel case and bangle or with ip rosegold case and bangle. The bezel is either in white turquoise or in blue turquoise.

But what makes this watch even more interesting is the exchangeable bezel. In addition to the steel or the ip rosegold ring with white turquoise and the steel or the ip rosegold ring with blue turquoise, four bezels are available: steel or ip rosegold with light color simili stones (transparent, yellow, pink and light blue) and steel or ip rosegold with dark color simili stones (black, purple and light blue). Every day a new watch!

ARGOS - ref. 5713

Argos, in the Greek mythology, was a hundred-eyed giant. It was very powerful because some of his eyes always remained open while the others slept.

The Alfex man watch ref. 5713 can be associated to one of the simple and yet perfect shape in the nature, the element that enables people to see the beauty that surrounds them: the eye. And observing this watch, not only you are captured by the clean design of the dial and the contrasting dial ring, but also by the tiny details.

Eight versions are available: six with antiallergic stainless steel case and bracelet, silver or black dial with a contrasting dial ring and hands with superluminova; two with black silicon strap and white dial. The hour hands have the peculiarity of being red or blue with superluminova. The watches are equipped with a Swiss movement and a sapphire crystal.

SIRIUS - ref. 5770

Sirius was the god of the Dog-Star, the brightest star in the night sky. This brilliant celestial body can be seen from almost everywhere on Earth.

The Alfex man watch ref. 5770 reminds us of the solar system, with the two small counters similar to planets in motion and with the small colored details on the counters themselves, looking like the orbits drawn by the planets. The details are orange, the color of the Sun’s energy or blue, the color of the ice giant planets such as Neptune.

Five versions are available, all with antiallergic stainless steel case and black silicone strap: with black dial; with black or white dial and blue details on the small counters; with black or white dial and orange details on the small counters. The watch is equipped with a sapphire crystal and a Swiss movement.

 

For further information and high-resolution images please contact:
press@alfex.ch      tel. 0041 91 6122290

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ALFEX TRISAIC COLLECTION: THE NEW PIECE IN THE MOSAIC OF IKON COLLECTION

ALFEX TRISAIC COLLECTION: THE NEW PIECE IN THE MOSAIC OF IKON COLLECTION

The IKON collection is a fresh, cool range of Swiss made watches boasting a LED light technology designed by Alfex. The timepieces are available in a broad color palette and with simili stones or glitter or animal pattern on the dial. 

At Baselworld 2017 Alfex is proud to present the new piece in the mosaic of the IKON collection: the trisaic collection! Discover the watches hidden behind this tricky name…

Trisaic collection - ref. 5751

 

Trisaic is an acronym, a word created by Alfex mixing “triangle” and “mosaic”.

And after having a look at the new watches of the IKON collection it would be immediately understandable why. The pattern on the dial is a mix of small colored triangles nicely arranged to create a mosaic. The color of the watch and the ornamental pattern suit perfectly to the Spring/Summer season and remind us of the bright sun, the deep sea, the clear sky and the flowers in the garden.


Three versions are available, all with white LED light and Swiss movement: stainless steel polished case and yellow silicone strap with a green, light blue, pink and yellow mosaic on the dial; stainless steel polished case and turquoise silicone strap with a green, blue and pink mosaic on the dial and stainless steel polished case and lilac silicone strap with a very multicolor mosaic on the dial.

 

Go on with your IKON mosaic and add this new piece!

For further information and high-resolution images please contact:
press@alfex.ch      tel. 0041 91 6122290

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