Following the DARE TO BE DIFFERENT slogan, for its Basel collection Alfex takes inspiration by the light and its transition to darkness.
The designer’s concept of light is not only related to the sun, but to the luminous effects, reflections and shapes created when light passes through crystals, translucent objects and colored surfaces. On the other hand, opaque finishings and dark materials are used in some models to represent the absence of light.Continue reading
We are pleased to present you our new collection in our private Showroom
Untere Rebgasse 7 - Basel
22 - 26 March 2018 (9 a.m. - 6 p.m.)
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We invite you to the presentation of our New Collection at Out of the Box 2018 (Stand C014).
Werkspoorkathedraal Tractieweg 41 - 3534 AP Utrecht (The Netherlands)
04th and 05th of March - 10 a.m./6 p.m.
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Throughout the world the reputation of Swiss made watches is unrivalled. Know-how, impeccable quality, aesthetic prowess, technical innovation: the indication Swiss made reflects all this, and much more. Two words which guarantee the best choice for the consumer in search of a high value timepiece.
The Swiss made label relies not only on considerable intrinsic value, but also on criteria defined by law. ALFEX can display this famous label because proudly meets all the strong requirements of Swissness determined by law.
In 2007 the Federation of the Swiss Watch Industry began a process to strengthen the Swiss made label in the watch industry.
This initiative basically has three objectives:
On January 1st 2017 the new Swiss made ordinance entered into force.
After the great success of the watches launched at Baselworld 2017 and of the special edition Summer watch, which were inspired by the Nature, Alfex is now presenting its Fall/Winter collection 2017.
As stated by the British critic and writer Leigh Hunt “Colors are the smile of nature” and Alfex perfectly agrees with this quote by launching new models which perfectly embody its slogan DARE TO BE DIFFERENT!
We DARE TO BE DIFFERENT as we offer design and love for details more than fashion and mass production, creativity instead of conformity.
Alfex watches are Swiss made, classical but innovative, and they have been produced with high quality components for more than 65 years.
THALIA - ref. 5725
Thalia, in the Greek mythology, was the muse of geometry, one of the nine goddesses who symbolized the arts and sciences. Still today, a muse is a person who serves as an artist's inspiration.
The Alfex lady watch ref. 5725 reminds us of Thalia’s world: the case is gently squared and on the dial there is a nice decoration composed by dots aligned in a semicircle.
Two versions are available, all equipped with Swiss movement and antiallergic case and meshband: with stainless steel case and meshband and off-white dial with grey dots; with ip gold case and meshband and off-white dial with gold dots.
ATHENA - ref. 5741
Athena was the goddess of weaving. The mythology tells that she was even involved in a weaving contest with Arakhne who was transformed by the goddess into a spider.
The Alfex lady watch ref. 5741 brings us back to this myth. The oblique lines on the dial are similar to threads on a loom, ready to weave an elegant cloth.
Two versions are available, all with sapphire crystal, Swiss movement and antiallergic stainless steel case and meshband: one with silver dial with four simili stones and another with black dial with four simili stones. A further unexpected detail that makes the difference is the colored crown.
PHOEBE - ref. 5743
Phoebe, in the Greek mythology, was one of the Titans and she was associated with the Moon. Her name means “radiant, shining”.
Like the moon is universally a feminine symbol, the Alfex lady watch ref. 5743 is a very feminine timepiece, with a sparkling case and brilliant colored leather straps that well represent all the lunar phases. The glittery champagne leather strap illuminates brightly like a full moon, the glittery peach leather strap reminds us of the falling moon and the metallic blue leather strap well represents the mystery of the darkness at the new moon.
Six versions are available all with antiallergic stainless steel case with 56 simili stones, Swiss movement, sapphire crystal and brilliant champagne leather strap or glittery peach leather strap or metallic blue leather strap. Dials are silver, either with a dots pattern or a soft decoration and ten simili stones. A further appealing detail is the colored crown.
ARIANNA - ref. 5745
Arianna was the princess of Crete and she was associated with mazes and labyrinths because she helped his beloved, Theseus, to escape from the maze dwelt by the Minotaur, a monster: she gave Theseus a ball of thread, allowing him to retrace his path.
The Alfex lady watch ref. 5745 reminds us of a maze. The dial has an ornamental pattern where the lines intersect each other creating an hypnotizing decoration or the dial itself is nicely subdivided into colored sectors.
Six versions are available, all equipped with a sapphire crystal and a Swiss movement. Three versions have an ip rose gold case, black dial with pattern and a glittery peach or black leather strap or silver dial with simili stones and peach detail and glittery peach strap. Two versions have steel case, metallic blue leather strap and black or silver dial with simili stones and blue ornamental section. One version has a steel case, glittery champagne leather strap and silver dial with simili stones and champagne detail.
HECTOR - ref. 5704
Hector was a prince and the greatest fighter for Troy in the Trojan war. He was venerated for his courage and nobility and his name means “anchor, steadfast”.
Like Hector, the Alfex man watch ref. 5704 is a reliable ally. It boasts the most valuable type of crystal, the sapphire one and it has a screw caseback, which helps to increase its waterproofness.
Eight versions are available, all equipped a Swiss movement and antiallergic components. Four versions are with stainless steel case and bracelet and silver/black dial or black dial with blue or orange detail; four versions are with stainless case and black leather strap and silver/black dial or black dial with blue or orange detail. Not to forget: all Alfex leather straps are conforming to the Swiss Animal Protection.
DIOMEDES - ref. 5727
Diomedes was the greatest Greek hero who fought against the Trojans and is regarded as the perfect embodiment of traditional heroic values. His name means “God-like cunning” and well represents this ingenious man.
Like Diomedes, the Alfex man watch ref. 5727 boasts the most perfect and clean design a timepiece may have. The cleanness of the dial is the virtue of the watch.
Two versions are available, all equipped with a Swiss movement, antiallergic stainless steel case and meshband, sapphire crystal: the first one with a pure off-white mat dial and dial ring and the second one with a total black mat dial and dial ring.
ORESTES - ref. 5760
Orestes was a Greek hero who avenged the murder of his father. The same name means "he who can conquer mountains“.
Thanks to the high quality of its components, the Alfex man watch ref. 5760 reminds us of such a determined and daring character. Even the classical but innovative shape of the case expresses self-confidence.
Six versions are available, all equipped with a sapphire crystal, a Swiss movement and either a black leather strap or a steel meshband: with off-white dial and orange small second hand; with off-white dial and blue small second hand; with black dial and black small second hand.
For further information and high-resolution images please contact:
firstname.lastname@example.org tel. 0041 91 6122290