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PR Fall 2018 DESIGN COLLECTION: LIFE IS NOT BLACK AND WHITE

PR Fall 2018 DESIGN COLLECTION: LIFE IS NOT BLACK AND WHITE

For 70 years, Alfex, the independent watch company based in the Canton of Ticino (South of Switzerland) has been driven and inspired by design and Swiss standards of quality.

These values are fundamental for the brand and through the accurate research and development of its products, Alfex embodies its slogan DARE TO BE DIFFERENT!

We DARE TO BE DIFFERENT as we offer design and love for details more than fashion and mass production, creativity instead of conformity.

Alfex watches are Swiss made, classical but innovative, and they are produced with high quality components.

After the Basel collection, inspired by the light and its transition to darkness, for its Fall collection Alfex takes inspiration not only by the white and the black but also by colors.

RAINBOW DROPS - ref. 5784

Rainbow drops, the Alfex lady watch ref. 5784, is a lovely and gracious timepiece out of the new Fall collection.

The color give personality to the watch, but in a nice and feminine way, without being aggressive or flaunted.

Three versions have an off-white dial decorated with semicircular lines and 4 peach/topaz simili stones. The watches have a padded off-white or brown leather strap, or a steel polished meshband.

Four executions have a silver dial finely enriched by five colored simili stones. The wide range of leather straps offers a great choice even to the most demanding lady: off-white, soft pink, brown and blue. Not to forget the possibility to have a steel polished meshband.

All the watches are equipped with a Swiss movement, a sapphire crystal, antiallergic components and steel polished case.

 SHINY VIBRANCY - ref. 5775

Shiny vibrancy, the Alfex lady model ref. 5775, cannot go unnoticed.

The first version is very luminous: the core of the dial is composed by glitters and the external part by an off-white radial pattern. The colored padded leather straps match with elegance the case. They are off-white, soft pink, brown or blue and light grey with a satin effect.

The second execution boasts the perfect nuance for the Fall season: the off-white dial has a brown decorative segment with a flower pattern. The leather strap can be off-white or brown.

All the watches are equipped with a Swiss movement, a sapphire crystal, antiallergic components and steel polished case.

 

WHITE SPECTRUM - ref. 5778

White spectrum, the Alfex lady model ref. 5778, is the feminine version of the chrono launched for the Basel collection. Thanks to its steel mat case and black hands it has a unisex look which is lovely refined by a white leather strap: imitation lizard or imitation croco.

This watch is perfect for daring, strong and independent women.

Both versions are equipped with a Swiss movement, a sapphire crystal, antiallergic components and the cases are anti-fingerprint so that your watch will always looks at its best.

 BLACK BLAZE - ref. 5776

Black blaze, the Alfex gent model ref. 5776, is once again the dark side of the light. But in its Fall version, the design is not only driven by the black but also by the red color.

Small  details make the difference and transform this watch in a very masculine and innovative timepiece: the second hand, the index at H 8 and the stitches on the black carbon pattern leather strap are red.

The watch is equipped with a Swiss movement, a sapphire crystal, antiallergic components and case with anti-finger print.

 

 

 

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ALFEX DESIGN COLLECTION: LIGHT CREATES THE COLOR

ALFEX DESIGN COLLECTION: LIGHT CREATES THE COLOR

Following the DARE TO BE DIFFERENT slogan, for its Basel collection Alfex takes inspiration by the light and its transition to darkness. 

The designer’s concept of light is not only related to the sun, but to the luminous effects, reflections and shapes created when light passes through crystals, translucent objects and colored surfaces. On the other hand, opaque finishings and dark materials are used in some models to represent the absence of light.

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SWISS MADE, all our watches meet the strong requirements of Swissness determined on 01.01.2017

Throughout the world the reputation of Swiss made watches is unrivalled. Know-how, impeccable quality, aesthetic prowess, technical innovation: the indication Swiss made reflects all this, and much more. Two words which guarantee the best choice for the consumer in search of a high value timepiece.

The Swiss made label relies not only on considerable intrinsic value, but also on criteria defined by law. ALFEX can display this famous label because proudly meets all the strong requirements of Swissness determined by law.

In 2007 the Federation of the Swiss Watch Industry began a process to strengthen the Swiss made label in the watch industry.

This initiative basically has three objectives:

  • to guarantee the long-term credibility and value of the geographical indication
  • to guarantee satisfaction on the part of consumers buying a Swiss made watch
  • to make the law more specific, in order to clamp down more effectively on abuses


On January 1st 2017 the new Swiss made ordinance entered into force.

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