Arrow Fat Left Icon Arrow Fat Right Icon Arrow Right Icon Cart Icon Close Circle Icon Expand Arrows Icon Facebook Icon Instagram Icon Hamburger Icon Information Icon Down Arrow Icon Mail Icon Mini Cart Icon Person Icon Ruler Icon Search Icon Shirt Icon Triangle Icon Bag Icon Play Video

News

ALFEX DESIGN COLLECTION: IRIS, THE SUMMER SPECIAL EDITION WATCH

ALFEX DESIGN COLLECTION: IRIS, THE SUMMER SPECIAL EDITION WATCH

Following the DARE TO BE DIFFERENT slogan, for its Basel collection Alfex took inspiration by the simplest yet appealing and mysterious element that surrounds us: Nature. 
But creativity is a tradition by Alfex and we are now proposing a Summer Special Edition, where Nature is the core of the design. It is an eyecatching timepiece, dedicated to ladies who enjoy the freedom of the Summer time and care for details and Swiss quality.

Iris, in Greek mythology, was the personification of the rainbow and messenger of the gods. She travelled with the speed of wind from one end of the world to the other, and was represented as a maiden with wings on her shoulders.

 


The Alfex lady watch ref. 5723 reminds us of Iris: the multicolor silk ribbon used as strap is like a rainbow on the wrist and thanks to the soft, light material the timepiece is very airy.The pattern of the ribbon boasts natural colors and you can distinguish nice geometrical birds on it. The design of the dial is very graceful and the arabics evoke a bow or a bird’s flap, like Iris’ wings.

Three versions are available, all equipped with Swiss movement, antiallergic case and silk ribbon: with stainless steel case, blue/red ribbon and rosegold hands; with stainless steel case, turquoise/peach ribbon and rosegold hands; ip gold case, yellow/aubergine ribbon and black hands. The silk is made in Italy, specifically in Como, the Italian capital of the silk.

 

 

 

Continue reading

GAIA: EVERY DAY A NEW TIMEPIECE! Watch the video and discover how ...

GAIA: EVERY DAY A NEW TIMEPIECE! Watch the video and discover how ...

If you really dare to be different ... try a different bezel!

Four basic versions are available, all with sapphire crystal and Swiss movement: equipped with an antiallergic stainless steel case and bangle or with ip rosegold case and bangle. The bezel is either in white turquoise or in blue turquoise.

But what makes this watch even more interesting is the exchangeable bezel. Four additional bezels are available: steel or ip rosegold with light color simili stones (transparent, yellow, pink and light blue) and steel or ip rosegold with dark color simili stones (black, purple and light blue). Every day a new timepiece!

Click here to watch the video about how the exchange the bezel 

 

 

Continue reading

ALFEX DESIGN COLLECTION: MOTHER NATURE IS THE MOST PERFECT DESIGNER

ALFEX DESIGN COLLECTION: MOTHER NATURE IS THE MOST PERFECT DESIGNER

For more than 65 years, Alfex, the independent watch company based in the Canton of Ticino (South of Switzerland) has been driven and inspired by design and Swiss standards of quality.

These values are fundamental for the brand and through the accurate research and development of its products, Alfex embodies its slogan DARE TO BE DIFFERENT!

We DARE TO BE DIFFERENT as we offer design and love for details more than fashion and mass production, creativity instead of conformity.

Alfex watches are Swiss made, classical but innovative, and they are produced with high quality components.

Following the DARE TO BE DIFFERENT slogan, for its Basel collection Alfex takes inspiration by the simplest yet appealing and mysterious element that surrounds us: the nature.  

During her creative process, the designer’s mind is fruitfully stuck on the words of the American interior designer Van Day Truex: “In design, Mother Nature is our best teacher”. And Alfex learns from nature the masterly use of tiny details that enable a watch to be unique.

ELECTRA - ref. 5744

Electra, in the Greek mythology, was a water nymph, a female young and beautiful deity associated to a river or a spring. Water was her world and she animated it with her dances and songs.

The Alfex lady watch ref. 5744 reminds us of Electra’s world: the circles on the dial seem the hypnotizing concentric circles that the drops of rain create on a pool of water. And the patterned dial is the same body of water getting quiet after the storm.  

Six versions are available, all equipped with sapphire crystal, Swiss movement and antiallergic case and bracelet: with stainless steel case and pink leather strap, with stainless steel case and meshband or with ip gold case and meshband. Two dials are available: with ornamental circles and with a soft square pattern.

GAIA - ref. 5772

Gaia was the primal Mother Earth goddess and the personification of the Earth. She was worshipped in caves and represented as a beautiful and voluptuous woman, half-buried in the earth.

The Alfex lady watch ref. 5772 brings us back to this myth. The bezel is enriched by a precious natural mineral, the white or blue turquoise, which was one of the first gems to be mined or it is made brilliant by five sparkling crystals. 

Four versions are available, all with sapphire crystal and Swiss movement: equipped with an antiallergic stainless steel case and bangle or with ip rosegold case and bangle. The bezel is either in white turquoise or in blue turquoise.

But what makes this watch even more interesting is the exchangeable bezel. In addition to the steel or the ip rosegold ring with white turquoise and the steel or the ip rosegold ring with blue turquoise, four bezels are available: steel or ip rosegold with light color simili stones (transparent, yellow, pink and light blue) and steel or ip rosegold with dark color simili stones (black, purple and light blue). Every day a new watch!

ARGOS - ref. 5713

Argos, in the Greek mythology, was a hundred-eyed giant. It was very powerful because some of his eyes always remained open while the others slept.

The Alfex man watch ref. 5713 can be associated to one of the simple and yet perfect shape in the nature, the element that enables people to see the beauty that surrounds them: the eye. And observing this watch, not only you are captured by the clean design of the dial and the contrasting dial ring, but also by the tiny details.

Eight versions are available: six with antiallergic stainless steel case and bracelet, silver or black dial with a contrasting dial ring and hands with superluminova; two with black silicon strap and white dial. The hour hands have the peculiarity of being red or blue with superluminova. The watches are equipped with a Swiss movement and a sapphire crystal.

SIRIUS - ref. 5770

Sirius was the god of the Dog-Star, the brightest star in the night sky. This brilliant celestial body can be seen from almost everywhere on Earth.

The Alfex man watch ref. 5770 reminds us of the solar system, with the two small counters similar to planets in motion and with the small colored details on the counters themselves, looking like the orbits drawn by the planets. The details are orange, the color of the Sun’s energy or blue, the color of the ice giant planets such as Neptune.

Five versions are available, all with antiallergic stainless steel case and black silicone strap: with black dial; with black or white dial and blue details on the small counters; with black or white dial and orange details on the small counters. The watch is equipped with a sapphire crystal and a Swiss movement.

 

For further information and high-resolution images please contact:
press@alfex.ch      tel. 0041 91 6122290

Continue reading

ALFEX TRISAIC COLLECTION: THE NEW PIECE IN THE MOSAIC OF IKON COLLECTION

ALFEX TRISAIC COLLECTION: THE NEW PIECE IN THE MOSAIC OF IKON COLLECTION

The IKON collection is a fresh, cool range of Swiss made watches boasting a LED light technology designed by Alfex. The timepieces are available in a broad color palette and with simili stones or glitter or animal pattern on the dial. 

At Baselworld 2017 Alfex is proud to present the new piece in the mosaic of the IKON collection: the trisaic collection! Discover the watches hidden behind this tricky name…

Trisaic collection - ref. 5751

 

Trisaic is an acronym, a word created by Alfex mixing “triangle” and “mosaic”.

And after having a look at the new watches of the IKON collection it would be immediately understandable why. The pattern on the dial is a mix of small colored triangles nicely arranged to create a mosaic. The color of the watch and the ornamental pattern suit perfectly to the Spring/Summer season and remind us of the bright sun, the deep sea, the clear sky and the flowers in the garden.


Three versions are available, all with white LED light and Swiss movement: stainless steel polished case and yellow silicone strap with a green, light blue, pink and yellow mosaic on the dial; stainless steel polished case and turquoise silicone strap with a green, blue and pink mosaic on the dial and stainless steel polished case and lilac silicone strap with a very multicolor mosaic on the dial.

 

Go on with your IKON mosaic and add this new piece!

For further information and high-resolution images please contact:
press@alfex.ch      tel. 0041 91 6122290

Continue reading